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	<title>Comments on: Dove and the difficulty of an activist approach</title>
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	<link>http://civilbranding.com/2008/11/dove-onslaught/</link>
	<description>Building a better society through branding</description>
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		<title>By: Civil Branding &#187; Pepsi leverage Gulf disaster with refresh</title>
		<link>http://civilbranding.com/2008/11/dove-onslaught/comment-page-1/#comment-13592</link>
		<dc:creator>Civil Branding &#187; Pepsi leverage Gulf disaster with refresh</dc:creator>
		<pubDate>Wed, 28 Jul 2010 14:56:52 +0000</pubDate>
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		<description>[...] attention to brand, it reduces any risk of hypocrisy that can result from an activist approach (see previous Dove post). Pepsi can nicely sidestep any such charge by staying out of the issues that surround their [...]</description>
		<content:encoded><![CDATA[<p>[...] attention to brand, it reduces any risk of hypocrisy that can result from an activist approach (see previous Dove post). Pepsi can nicely sidestep any such charge by staying out of the issues that surround their [...]</p>
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		<title>By: BlogLESS : On Bullsh*t</title>
		<link>http://civilbranding.com/2008/11/dove-onslaught/comment-page-1/#comment-10945</link>
		<dc:creator>BlogLESS : On Bullsh*t</dc:creator>
		<pubDate>Wed, 29 Apr 2009 10:27:18 +0000</pubDate>
		<guid isPermaLink="false">http://civilbranding.com/?p=122#comment-10945</guid>
		<description>[...] this point I should note that Civil Branding itself clearly indicates that this tacit message is false. While Unilever on the one hand promotes self-esteem to young girls, they simultaneously produce [...]</description>
		<content:encoded><![CDATA[<p>[...] this point I should note that Civil Branding itself clearly indicates that this tacit message is false. While Unilever on the one hand promotes self-esteem to young girls, they simultaneously produce [...]</p>
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