http://civilbranding.com/2008/11/dove-onslaught/ Building a better society through branding Wed, 28 Jul 2010 14:56:52 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://civilbranding.com/2008/11/dove-onslaught/comment-page-1/#comment-13592 Civil Branding » Pepsi leverage Gulf disaster with refresh Wed, 28 Jul 2010 14:56:52 +0000 http://civilbranding.com/?p=122#comment-13592 [...] attention to brand, it reduces any risk of hypocrisy that can result from an activist approach (see previous Dove post). Pepsi can nicely sidestep any such charge by staying out of the issues that surround their [...] [...] attention to brand, it reduces any risk of hypocrisy that can result from an activist approach (see previous Dove post). Pepsi can nicely sidestep any such charge by staying out of the issues that surround their [...]

]]> http://civilbranding.com/2008/11/dove-onslaught/comment-page-1/#comment-13282 Civil Branding » Dawn cleans up oil spills…how timely Wed, 12 May 2010 15:52:43 +0000 http://civilbranding.com/?p=122#comment-13282 [...] Dove and the difficulty of an activist approach + Dawn wildlife microsite Dawn cleans up oil spills…how [...] [...] Dove and the difficulty of an activist approach + Dawn wildlife microsite Dawn cleans up oil spills…how [...]

]]> http://civilbranding.com/2008/11/dove-onslaught/comment-page-1/#comment-10945 BlogLESS : On Bullsh*t Wed, 29 Apr 2009 10:27:18 +0000 http://civilbranding.com/?p=122#comment-10945 [...] this point I should note that Civil Branding itself clearly indicates that this tacit message is false. While Unilever on the one hand promotes self-esteem to young girls, they simultaneously produce [...] [...] this point I should note that Civil Branding itself clearly indicates that this tacit message is false. While Unilever on the one hand promotes self-esteem to young girls, they simultaneously produce [...]

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