Well done to Mastercard for enabling The Big Lunch neighbourhood get together on July 19 (alongside the Royal Mail, Post Office and EDF as supporter brands). There are many interesting socially progressive aspects to this event. From our Civil Branding perspective we are interested to hear that, being seen to have a positive effect on society is a key driver on Mastercard’s reputation tracker. Understanding exactly what people value in society, and creating dialogue around this in brand communications,  is a core activity in the Civil Branding consultancy. We look forward to more like this.