This is a nice little ditty that Honda put together to promote their thoughts on the need to fail (many times) in order to succeed. It’s not a new idea, but it was one of the key notions imported into America and Europe from the best of Japanese business management in the 80’s.

It’s another great example of how brands can encourage people to take an authentic look at the way they lead their cultures and it hopes to spread progressive ideas that not only help their own brands, but all of society.