We at Civil Branding believe harmony is a fundamental human need and appreciate it when brands look to use this ‘freedom from conflict’ story in their brand narrative. It’s a complex and difficult story to tell, made more difficult by the need for authenticity when communicating a value that is all encompassing.

There is an older harmony ad found on You-Tube but it builds on a more functional narrative of being in sync with nature and the environment. We like this new ad since it plays on a wider notion of harmony to take in society while still addressing rational motives about the environment.