Honda provides a winning example of how a strong brand narrative can adopt several forms or styles in the telling of the story. The Power of Dreams campaign launched in September 2007 is executed using a myriad of story telling devices and styles.  Yet the civil message of encouraging people to strive for their dreams, to not give up and to charge on is central to each spot.

“This Honda Power of Dreams campaign is our personal way of sharing who we are and what we stand for,” said Barbara Ponce, manager of corporate advertising for American Honda Motor Co., Inc. “But, we’re not simply talking about Honda, we’re letting our actions, our products and our dreams speak for us. The home video format keeps it real, and at the same time opens new doors and perspectives that customers can discover for themselves at dreams.honda.com.”