http://civilbranding.com/2009/08/social-media-civil-branding/ Building a better society through branding Wed, 28 Jul 2010 14:56:52 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://civilbranding.com/2009/08/social-media-civil-branding/comment-page-1/#comment-11778 Civil Branding » Refreshing from Pepsi Wed, 06 Jan 2010 10:19:36 +0000 http://civilbranding.com/?p=1130#comment-11778 [...] The campaign to promote the initiative will probably meet the 3Is Civil Branding criteria: Important – yes community projects are important; Inclusive – yes community projects bring people together; Influential – yes Pepsi is an influential brand. Read more on engaging people with issues they find important and the significance of this in social media campaigns in an earlier post The secret ingredient for successful social media campaigns. [...] [...] The campaign to promote the initiative will probably meet the 3Is Civil Branding criteria: Important – yes community projects are important; Inclusive – yes community projects bring people together; Influential – yes Pepsi is an influential brand. Read more on engaging people with issues they find important and the significance of this in social media campaigns in an earlier post The secret ingredient for successful social media campaigns. [...]

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