Caught this video promoting the Pepsi Refresh Project with Demi Moore and Kevin Bacon. Nothing like a little celebrity endorsement to boost the campaign. It’s nice to see these two battling it out for funding their charities, creating a little publicity in the effort.
+ See our previous post analysing the launch effort
Pepsi: Kevin and DemiPosted by: Diane Sparkles on 02.24.2010 at 8:31 pm
This is a really cool project and thousands of charities will benefit if Kevin’s idea wins! If you are on Facebook please become a fan of teh Pepsi Refresh Everything fan page, click on the Celeb Challenge tab and vote for Kevin’s idea. Thanks!
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