Lay’s Happiness Exhibit

Lay’s have launched a new campaign called ‘The Happiness Exhibition’ aimed at sharing bliss and encouraging happiness across America. Anyone can log onto the dedicated Flickr site and enter their photos. Selected photos will be promoted in ads in major publications.

The campaign supports the overall ‘Happiness is simple’ positioning reminding us to appreciate simple pleasures (like potato chips).

Related:
+ Happiness is better shared (Coke)

Lay’s Happiness Exhibit

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16/03/2010 | Permalink

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