Comments on: Dov Charney & American Apparel lash out…again http://civilbranding.com/2010/05/amercian-apparel-brand-strategy-fuck-the-brands/ Building a better society through branding Wed, 28 Jul 2010 14:56:52 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Uri B. http://civilbranding.com/2010/05/amercian-apparel-brand-strategy-fuck-the-brands/comment-page-1/#comment-13314 Uri B. Thu, 20 May 2010 08:52:54 +0000 http://civilbranding.com/?p=1783#comment-13314 Being socially progressive and sexually permissive are two things that go together well. They have historically gone hand in hand in America - Jazz, Rock n' Roll, 60's... And they are especially relevant for this brand's target audience, and the "conceptual audience" in that part of the US. So, not necessarily two separate sides of the brand. Time is running out for low-cost textile based fashion brands, and this move is another event accelerating change. It'll be a shame is industry leaders use their brands just as sock-puppet-distraction vehicles. Being socially progressive and sexually permissive are two things that go together well. They have historically gone hand in hand in America – Jazz, Rock n’ Roll, 60’s… And they are especially relevant for this brand’s target audience, and the “conceptual audience” in that part of the US.

So, not necessarily two separate sides of the brand.

Time is running out for low-cost textile based fashion brands, and this move is another event accelerating change. It’ll be a shame is industry leaders use their brands just as sock-puppet-distraction vehicles.

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