Aaron is a partner at Brandinstinct and manages the branding practice there. He has worked with many of the world’s most successful brands including T-Mobile, O2, Vodafone, BT, Terra Lycos, MTS, Citigroup, American Express, Zurich FS, Ernst & Young, P&G, Caterpillar, Harley Davidson, Schlumberger, Russian Standard Vodka, Sappi Fine Papers, Novartis and Bayer Pharmaceuticals.

Aaron has an MBA in Marketing from McMaster University and a BA in Urban Planning from the University of Western Ontario, both in Canada. He regularly contributes to articles on branding for publications such as Marketing Week, Brand Strategy Magazine, CNN and lectures at London College of Communications.