Comments for Civil Branding

Comment on Dove and the difficulty of an activist approach by Civil Branding » Pepsi leverage Gulf disaster with refresh

Civil Branding » Pepsi leverage Gulf disaster with refresh — Wed, 28 Jul 2010 14:56:52 +0000

[...] attention to brand, it reduces any risk of hypocrisy that can result from an activist approach (see previous Dove post). Pepsi can nicely sidestep any such charge by staying out of the issues that surround their [...]

Comment on A technique for producing a more civil society through brands by Civil Branding » Elle normalises big models

Civil Branding » Elle normalises big models — Thu, 03 Jun 2010 13:17:07 +0000

[...] The Paper [...]

Comment on Rebel Rebel by Civil Branding » HP and preserving endangered tribes

Civil Branding » HP and preserving endangered tribes — Tue, 01 Jun 2010 19:38:31 +0000

[...] views. Most people and most brands find this degree of rebellion too anti-social (see previous post on Harley Davidson for the exception to the [...]

Comment on Dov Charney & American Apparel lash out…again by Uri B.

Uri B. — Thu, 20 May 2010 08:52:54 +0000

Being socially progressive and sexually permissive are two things that go together well. They have historically gone hand in hand in America – Jazz, Rock n’ Roll, 60’s… And they are especially relevant for this brand’s target audience, and the “conceptual audience” in that part of the US.

So, not necessarily two separate sides of the brand.

Time is running out for low-cost textile based fashion brands, and this move is another event accelerating change. It’ll be a shame is industry leaders use their brands just as sock-puppet-distraction vehicles.

Comment on A few words of encouragement by Civil Branding » Caribou Coffee – encouraging words

Civil Branding » Caribou Coffee – encouraging words — Tue, 11 May 2010 07:48:32 +0000

[...] see: + A few words of encouragement Caribou Coffee – encouraging [...]

Comment on Happiness is better shared by Civil Branding » Lay’s Happiness Exhibit

Civil Branding » Lay’s Happiness Exhibit — Tue, 16 Mar 2010 18:03:21 +0000

[...] + Happiness is better shared (Coke) Lay’s Happiness [...]

Comment on HSBC glorious in humility by Civil Branding » Toyota and the art of appology

Civil Branding » Toyota and the art of appology — Mon, 01 Mar 2010 15:56:49 +0000

[...] surfing: + Our post on HSBC boss apologising for banking crisis + Guardian: Accelerating toward crisis Toyota and the art of [...]

Comment on True colour shining through at Google despite huge market risk in China by Civil Branding » Sergey Brin explains stance on China

Civil Branding » Sergey Brin explains stance on China — Fri, 26 Feb 2010 10:44:07 +0000

[...] our last post on the China/Google subject, we highlighted how these challenging situations (understatement recognised) can define the company [...]

Comment on The golden rule & zero sum games by Civil Branding » Party your way to better health

Civil Branding » Party your way to better health — Thu, 25 Feb 2010 17:26:54 +0000

[...] on the subject of creating non-zero-sum games where only zero-sum-games are perceived, GE creates a win-win story where a paradox previously [...]

Comment on Pepsi: Kevin and Demi by Diane Sparkles

Diane Sparkles — Wed, 24 Feb 2010 20:31:46 +0000

This is a really cool project and thousands of charities will benefit if Kevin’s idea wins! If you are on Facebook please become a fan of teh Pepsi Refresh Everything fan page, click on the Celeb Challenge tab and vote for Kevin’s idea. Thanks!