Count just how many times you hear the phrase ‘in these uncertain times’ and the consequent increase in ‘fear marketing’ devices that are flooding communications today. All marketing conversations need to be placed in the context of the day. Of course, the current economic downturn is highly relevant. So we thought it would be worth showing how a couple of brands are reacting to the context with a more positive spin that don’t exacerbate the current level of anxiety in society.

Nationwide London

Fiat Cars London