Civil Branding » Sony http://civilbranding.com Building a better society through branding Wed, 28 Jul 2010 14:56:45 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 White paper on civil branding now available for download http://civilbranding.com/2009/01/civil-branding-paper/ http://civilbranding.com/2009/01/civil-branding-paper/#comments Thu, 29 Jan 2009 15:37:45 +0000 ashields http://civilbranding.com/?p=236

The paper that outlines our civil branding effort and explains a technique for creating more civil brands is now ready for download. Inside, you will find the following:

[1] Synopsis of the civil branding idea and its importance to marketers and society.
[2] Step-by-step process for creating more differentiated, more civil brands.
[3] Case studies from Citibank, Dove, Benetton, HSBC and others.

+ Download here

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